TWI Hosts Tire One Program Launch Event
CORONA, CA – Tire’s Warehouse Inc. (TWI) recently hosted a special event in Southern California to launch their new Tire One dealer marketing program. The event was attended by over two hundred and fifty guests and provided the independent dealers an intimate review of how the program benefits can enhance their businesses. “We wanted to showcase how we can help our customers grow their businesses and stay independent”, said Ken Hsu, Director of Marketing for TWI. “The term partner has been casually used in all industries, but we believe this program is a true testament of how we can help the independent dealer channel to be stronger.” The program tools cover areas of technology, marketing, advertising, warranty, and vendor savings to lower dealer operating costs.
The event featured a tradeshow supported by all of TWI’s major brand tire suppliers and Tire One program vendors. The itinerary also included a tire buying event which offered lucrative discounts from every tire brand present along with an extensive selection of raffle prizes ranging from the latest tech gadgets to cash cards and jewelry. “Aside from the Tire One program benefits, we also wanted to tie in the opportunity for our customers to buy tires at very special discounts for one night only. In between all this excitement, they also had the chance to meet and chat with all of our major tire brands and program vendors to further drive home the idea of TWI enhancing their businesses”, said Ken Hsu.
Tire’s Warehouse Inc. is a leading tire distributor offering exceptional value since 1969 with a fleet of over 80 trucks providing twice daily service to the California market. For more information on Tire’s Warehouse Inc., visit www.tireswarehouse.net.