TWI Hosts Memorable 2nd Annual Tire One Dealer Event

CORONA, CA – On November 2nd and 3rd in Las Vegas, NV, Tire’s Warehouse (TWI) hosted what turned out to be, for more reasons than one, a very memorable event for the members of their Tire One dealer program. With over 250 attendees, the event consisted of a program update meeting on Wednesday and a customized, blackjack-style tournament on Thursday evening which also included a tradeshow and dinner with tire manufacturers and the Tire One program vendors. Throughout the third quarter of the year, TWI’s Tire One dealers had the opportunity to earn “bust cards” by meeting goals with their purchases and then utilize them to progress in the tournament. The prizes consisted of cash rewards of $1,000 and $3,000, and the grand prize - a 2016 Mazda MX-5 courtesy of the vehicle’s OE supplier Yokohama Tire Corporation.

The night will never be forgotten by TWI Tire One dealer Armando Valenzuela Jr. and his mother Elsa from A&V Tire Service in Oxnard, CA, who took home the grand prize Mazda MX-5 presented to him by TWI’s Director of Marketing Ken Hsu, President Dan King, and Yokohama’s VP of Sales, Rick Phillips. The winner of the $3,000 was Mike Nalbandian from Tire Zone in Covina, CA and the $1,000 went to Alex Feliz from Redwood General Tire in Redwood City, CA.

But the evening won’t just be memorable for these winners alone. It will be one for the books for everyone in attendance. Due to an unexpected and unprecedented complete blackout at the Paris Las Vegas Hotel & Casino, the event had to be moved from its original location to the Bally’s Event Center with just hours to spare. Both Tire’s Warehouse staff and guests, almost all of whom were also residing at the Paris Hotel for the evening, were unable to access their rooms for the entire day.  The blackout lasted 20 hours and guests were reassigned rooms at nearby hotels. Eventually the hotel opened back up early Friday morning. “Every host worries about an event going smoothly and enjoyable for their guests, but no one is ever prepared for an entire 3,000 room hotel & casino to be out of commission just hours before the event. No matter what happens though, the show must go on!” said Ken Hsu, Director of Marketing for TWI. “In the end, our team, the tire manufacturers and the Tire One vendors all powered through and turned incredible circumstances into an incredible event that was fun, exciting, and memorable for all.” 

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