TWI And U.S. Autoforce Announce Tire One Program Partnership
CORONA, CA – Tire’s Warehouse, Inc. (TWI) and U.S. AutoForce® of Appleton, Wis. announce a partnership on a comprehensive marketing program for independent tire dealers.
The collaboration was formed to share ideas and best practices that address the ever-changing market conditions with the ultimate goal to better serve their respective customers. The result of the partnership is the evolution of the Tire One™ dealer marketing program which builds the independent dealer’s sales, profits and brand - giving them a competitive edge. Dealers enrolled in the program will have access to progressive marketing solutions and business-building tools to help drive profitable growth. The synergy from the collaboration has fueled custom-tailored solutions for each distribution company and the different markets they serve.
“Tire’s Warehouse is proud to share the Tire One name for our upcoming dealer marketing program,” said Dan King, president of Tire’s Warehouse, Inc. “We are confident it will be the best and most progressive in the industry, and this collaboration is instrumental in making that happen.”
“We know that as two of the industry’s strongest wholesale tire distributors, U.S. AutoForce and TWI offer outstanding delivery and customer service, as well as consultative selling to our dealer partners,” said Pat Hietpas, president of U.S. AutoForce. “By sharing ideas, goals and experiences on the Tire One program we expect the level of service from both our organizations to become even stronger.”
Tire’s Warehouse is a leading tire distributor offering exceptional value since 1969 with a fleet of over 70 trucks providing twice daily service to the Southern California market. For more information on Tire’s Warehouse Inc., visit www.tireswarehouse.net. U.S. AutoForce, a division of U.S. Venture, Inc. is a leading wholesale distributor of national and international tire brands, undercar parts and lubrication services for the automotive aftermarket. For more information on U.S. AutoForce, visit www.usautoforce.com.