Tire’s Warehouse, Inc. Hosts “Unbelievable” 3rd Annual Tire One Dealer Event
CORONA, CA – On November 1st and 2nd at The Mirage Resort in Las Vegas, NV, Tire’s Warehouse, Inc. (TWI) hosted over 200 Tire One program dealers for its 3rd annual Tire One Dealer Event. Wednesday kicked off by welcoming guests with a private reception and impromptu viewing venue for game 7 of the world series, an evening sponsored by Hankook Tire. Thursday, guests were provided the opportunity to visit the 2017 SEMA Show via passes provided courtesy of Tire’s Warehouse. In the evening, the main event - a banquet, tradeshow, and blackjack-style tournament. The tradeshow included 22 displays from TWI’s major tire suppliers as well as its Tire One program vendors, each of whom contributed exciting raffle prizes won by attendees throughout the night.
The main event ultimately took an “unbelievable” turn as the winners of the blackjack tournament were identified. TWI Tire One dealer Armando Valenzuela, Jr. of AV Tire Service in Oxnard, CA, the same participant who took home the grand prize Mazda MX-5 at the 2016 Tire One Dealer Event, also won this year’s grand prize – a fully customized Jeep Wrangler Sport, a vehicle build worth over $40,000, courtesy of Falken Tire. “I laughed so hard when I saw the keys,” said Valenzuela. “I thought, there’s no way I just won twice in a row! I love Tire’s Warehouse!” In addition to the excitement, the 2nd place prize of $3,000 was awarded to Cong Ton, owner of Teo’s Tire Club in Westminster, CA. Cong announced shortly upon receiving his prize that he would be donating it in full to the One America Appeal for Hurricane Relief organization (www.oneamericaappeal.org). Lastly, the 3rd place prize of $1,000 was taken home by Luis Frutos, owner of Pro Wheel Sales in Corona, CA.
“When the power went out at last year’s venue and we had to move the entire event in a matter of hours, we thought we’d never be able to top that story,” commented Ken Hsu, VP of Marketing for Tire’s Warehouse, Inc. “Well, we came close. No one could have expected that the same TWI Tire One dealer would have won yet another grand prize vehicle. We also commend Mr. Cong with regards to his generous donation. All in all, it was an absolutely memorable evening and we thank everyone for their support and participation.”
The TWI Tire One program is a comprehensive marketing program for independent tire dealers. Tire’s Warehouse Inc. is a leading tire distributor offering exceptional value since 1969, providing twice daily service to dealers in CA, NV and AZ. To learn more about Tire’s Warehouse and the Tire One program, visit www.tireswarehouse.com/tireone.