Tire’s Warehouse Inc. and Yokohama Tire Corporation Host Dealer Appreciation Event
Corona, CA – Tire’s Warehouse Inc. (TWI) and Yokohama Tire Corporation (YTC) recently hosted a special event at the Angels baseball stadium for their ADVANTAGE associate dealers. The itinerary included a glimpse into Yokohama’s upcoming marketing efforts as well as a review of new products due to hit the shelves this year. The guests also had access to a lucrative buying event that included raffle prizes for trips, pre-paid debit cards, and even a luxury Swiss watch. This landmark event coincides with the long standing relationship between TWI and YTC. “Yokohama is a key partner of TWI. In fact this year celebrates the 30th anniversary of our partnership” says Ken Hsu, Director of Marketing at TWI. “It was the perfect occasion to show our ADVANTAGE dealers the value they gain through TWI and the Yokohama brand along with how much we appreciate their business.”
The venue was made possible through Yokohama’s sponsorship of the ball club. The event also included a VIP look inside the Angels organization along with surprise guest speakers such as Angels great Chuck Finley and Angels Chairman Dennis Kuhl. The duo led the group on a behind the scenes tour of the stadium while providing candid insights. “This was a rare opportunity for our customers to experience the inner workings of a great sports franchise. The Angels organization opened their doors for us and everyone had a great time.” said Hsu. Of course, all attendees received tickets to the game that evening as well.
TWI is a leading tire distributor offering exceptional value since 1969 with a fleet of over 60 trucks providing twice daily service. The broad portfolio consists of: Bridgestone, Firestone, Continental, General, Falken, GITI, Hankook, Kumho, Nexen, Sumitomo, and Yokohama as well as TWI House Brands: Accelera, Delinte, Doral, Gladiator, Landsail, and Rotalla. For more information on TWI, please visit www.tireswarehouse.net