Tire Talk: The Latest Industry News

Yokohama COO Focuses on ROI, UHP Tires, ATG and More

Jeff Barna stepped out of his comfort zone in January when he joined the tire industry. Armed with an extensive knowledge of the automotive aftermarket, he accepted the position of chief operating officer at Yokohama Tire Corp. (YTC).

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New Firestone M/T2 is Built to “Attack the Terrain”

The new Firestone Destination M/T2 tire from Bridgestone Americas Inc. is designed to provide maximum traction for 4x4 vehicles, pickup trucks and SUVs in off-road conditions.

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Bridgestone to Raise TBR, OTR Prices

NASHVILLE, Tenn. — Bridgestone Americas is planning to raise prices in North America on its range of commercial truck/bus and OTR tires by up to 8 percent on or before July 1.

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Hankook Tire America Names New President

NASHVILLE, Tenn. — Just as Hankook Tire America Corp.'s first U.S. plant ramps up production in Clarksville, Tenn., the North American subsidiary has named a new president.

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Conti Q1 Earnings, Sales Up

HANOVER, Germany — Continental A.G. expects to reach its projected financial targets for 2017 after reporting double-digit gains in sales and earnings in the quarter ended March 31...

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Falken Will Be Formula Drift “Official” Tire

RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America's Falken brand will be the "official" tire sponsor of Formula Drift this year, building on the brand's winning the series' tire manufacturers' championship last year...

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Bridgestone Replaces FR710 with Firestone All Season

NASHVILLE, Tenn. — Bridgestone Americas Inc. is replacing the venerable FR710 premium car tire in its Firestone-brand portfolio with the "All Season," a T-rated tire built to fit more than 70 percent of all cars, minivans and crossovers on North American roads...

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General Tire Intros UHP, Truck Tires

UVALDE, Texas — Continental Tire the Americas L.L.C.’s General Tire brand has upgraded its G-MAX all-season UHP tire line and is introducing a heavy-duty all-season tire for the rapidly growing commercial light truck and van sector...

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Kumho to Raise Prices April 1

ATLANTA (Feb. 7, 2017) — Kumho Tire USA Inc. is the latest tire maker to announce a price increase for tires sold throughout the U.S...

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Toyo to Raise U.S. Tire Prices April 1

CYPRESS, Calif.(Feb. 3, 2017) —Toyo Tire U.S.A. Corp. will increase the U.S. dealer base price list of Toyo-brand passenger, light truck and commercial truck tires by up to 7 percent, effective April 1.

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Yokohama to Raise U.S. Tire Prices April 1

SANTA ANA, Calif. (Feb. 1, 2017) — Yokohama Tire Corp. plans to raise prices in the U.S. on its consumer, commercial and OTR tires by up to 7 percent, beginning April 1.

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Bridgestone, Falken Raising Prices in North America

AKRON (Feb. 2, 2017) — Bridgestone Americas and Sumitomo Rubber North America Inc. (SRNA) are planning to raise prices in North America on their various brands by up to 8 and 5 percent, respectively, effective March 1.

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Toyo to Boost North American R&D Efforts

OSAKA, Japan — Toyo Tire & Rubber Co. Ltd. is planning to expand its research and development capabilities in North America throughout 2017.

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Bridgestone Joins DOE Fuel-Efficiency Initiative

NASHVILLE, Tenn. (Dec. 2, 2016) —Bridgestone Americas Inc. has joined a Department of Energy (DOE)-funded research initiative, pledging to develop truck tires with 30-percent less rolling resistance...

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Yokohama’s Philippine Expansion Complete

CLARK FREEPORT ZONE, Philippines (Dec. 6, 2016) — Yokohama Tire Philippines Inc. has commissioned an expansion of capacity at its car and light truck tire factory...

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Sentury Expands Delinte Line

Sentury Tire is expanding its line of Delinte performance tires with the new Delinte DS8 All-Season Performance...

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Falken Website Recognized with W3 Awards

RANCHO CUCAMONGA, Calif. (Nov. 21, 2016) — Sumitomo Rubber North America Inc.’s Falken Tires brand has won two 2016 W3 Awards, which honor creative excellence on the web...

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Conti’s Ohio Plant Wins Award

Continental’s St. Marys, Ohio, plant received the Ambassador of Energy Efficiency award from Efficiency Smart...

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Kumho Adds Hometown Atlanta Hawks to its NBA Portfolio

Kumho Tire USA Inc. is strengthening its brand in its American hometown of Atlanta, Ga. The tire company has entered into a multi-year partnership with the NBA's Atlanta Hawks as the team's official tire...

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Yokohama Gains OE Spot on ‘17 Impreza

OKYO (Nov. 21, 2016) — Fuji Heavy Industries Ltd. has selected Yokohama Rubber Co. Ltd.’s Avid S34 and Advan Sport V105 tires as OE fitments on the 2017 Subaru Impreza...

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Bridgestone Recalling 2,900 Firestone Tires

Bridgestone Americas Tire Operations (BATO) is recalling approximately 2,900 Firestone FR710 and Firestone Champion Fuel Fighter replacement passenger tires produced in late March/early April because of possible tread-separation issues in a small percentage of those tires"...

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Kumho Takes Wraps Off GA Plant

Kumho Tire U.S.A. Inc. ceremoniously opened its first North American tire plant on May 2 with Georgia Gov. Nathan Deal and dozens of other state, local and corporate dignitaries in attendance"...

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Hankook Q1 Earnings Jump 24%

Hankook Tire Co. Ltd. reported a 23.6-percent jump in operating income for the quarter ended March 31 on 9.4-percent higher sales"...

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YTC Backs Relief Effort for Ala., Japan

Yokohama Tire Corp. (YTC), in coordination with Robert Trent Jones Golf Trail (RTJ) and the Ladies Professional Golf Association (LPGA), is collecting funds to help families coping with flooding in Elba, Ala., and earthquake victims in Kumamoto, Japan...

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Hankook to Invest $5M in HQ Move to Nashville

Hankook Tire America Corp. executives, along with Tennessee officials, announced today that the South Korean tire maker will relocate its North American headquarters to Nashville from Wayne, N.J.,"...

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Conti Gearing Up for 150th Anniversary

Continental A.G. is committing more than $1.1 million over five years to modernize and expand its historical archives in preparation for the company’s sesquicentennial celebration in 2021"...

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Firestone Brand Revives ‘Champion’ Name

Bridgestone Americas L.L.C. has revived a classic Firestone name from the past. The tire maker has decided to use “Champion” for a new line of fuel-efficient tires designed for cars and minivans"...

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Falken Official Tire of San Diego Padres

The Falken brand is the 2016 official tire of Major League Baseball’s (MLB) San Diego Padres through an integrated marketing agreement between the league and Sumitomo Rubber North America Inc. (SRNA), marketer of the brand...

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Cooper Recalls Roadmaster Tires

Cooper Tire & Rubber Co. is voluntarily recalling 577 Roadmaster RM234 tires, size 295/75R22.5, because the tires may have pin-sized holes in their sidewalls that allow air loss"...

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Yokohama Buying Alliance Tire

Yokohama Rubber Co. Ltd. (YRC) has struck a deal to buy off-road tire maker Alliance Tire Group for $1.18 billion, expanding Yokohama’s OTR tire business measurably"...

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Bridgestone, Conti are Top GM Suppliers

General Motors Co. has recognized tire makers Bridgestone Corp. and Continental Tire the Americas and wheel maker Superior Industries International Inc. as suppliers of the year....

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Bridgestone Breaks Ground on N.C. Plant Expansion

Company and political dignitaries were on hand today as Bridgestone Americas Tire Operations broke ground on the five-year, $164 million expansion of its tire plant in Wilson....

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Giti Tire Launches Dealer Program

Giti Tire (USA) Ltd. has launched a marketing support program for its dealers, called GT Radial SMART, that provides marketing support funds, online training and point-of-sale materials via a dedicated website....

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Giti Tire Launches Dealer Program

Giti Tire (USA) Ltd. has launched a marketing support program for its dealers, called GT Radial SMART, that provides marketing support funds, online training and point-of-sale materials via a dedicated website....

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Conti, YRC Exit Asian OE JV

Yokohama Rubber Co. Ltd. (YRC) and Continental A.G. have agreed to terminate their Yokohama Continental Tire Co. Ltd. (YCTC) joint venture company, effective at the end of March."...

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Giti Wins Wal-Mart Supplier Awards

Wal-Mart Stores Inc. has named Giti Tire (USA) Ltd. its Automotive Supplier of the Year and Hardline Supplier of the Year.....

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China To Lobby Against Truck/Bus Tire Duties

The China Rubber Industry Association (CRIA) plans to hire lobbying firms to counter the U.S. truck and bus tire tariff battle....

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Sentury Offers Treadlife/Road Hazard Warranty

Sentury Tire Americas has added a limited treadlife warranty with road-hazard coverage on select Delinte - and Landsail - brand tires....

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Conti Eyes 5% Growth in 2016

Continental A.G. is forecasting organic growth in fiscal 2016 of 5 percent over a strong fiscal 2015 despite "only a moderate rise in global vehicle production"...

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Latest Press Releases

February 22, 2017

TWI Tire One Dealer Wins 1st Prize Through Nexen’s Next Level Sweepstakes

CORONA, CA – Bear’s Tire in San Diego, CA was named first place winner of the Nexen Next Level associate dealer program Q4 2016 sweepstakes.

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February 8, 2017

Tire’s Warehouse, Inc. (TWI) Hosts Open House at New Phoenix Location

CORONA, CA – Tire’s Warehouse, Inc. (TWI) recently hosted over 250 attendees for an open house event at their newest distribution center located in Phoenix, AZ.

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November 11, 2016

TWI Hosts Memorable 2nd Annual Tire One Dealer Event

CORONA, CA – On November 2nd and 3rd in Las Vegas, NV, Tire’s Warehouse (TWI) hosted what turned out to be, for more reasons than one, a very memorable event for the members of their Tire One dealer program.

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August 31, 2016

TWI Expands to Arizona with New Distribution Center Opening in Phoenix

CORONA, CA – TWI is proud to announce its newest distribution center located in Phoenix, AZ. This announcement comes after the opening of the distributor’s Northern California facility in Union City...

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March 16, 2016

TWI Tire One Dealer Wins Big Through Nexen’s Next Level Program

CORONA, CA – Anthony’s Tire Store in Paso Robles, CA was recently named the first prize winner of Nexen Tire’s Next Level Associate Dealer Program sweepstakes for the fourth quarter of 2015.

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October 26, 2015

Tire’s Warehouse Inc, (TWI) Hosts Open House For Union City Location

CORONA, CA – Tire’s Warehouse Inc. (TWI) hosted an open house event for customers in Northern California at their distribution center...

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June 12, 2015

TWI Hosts Tire One Program Launch Event

CORONA, CA – Tire’s Warehouse Inc. (TWI) recently hosted a special event in Southern California to launch their new Tire One dealer marketing program.

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May 18, 2015

TWI Opening New Distribution Center In Union City, CA

CORONA, CA – Tire’s Warehouse Inc. (TWI) is proud to announce the opening of a new super distribution center in Union City, CA on June 15, 2015.

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February 17, 2015

TWI And U.S. Autoforce Announce Tire One Program Partnership

CORONA, CA – Tire’s Warehouse, Inc. (TWI) and U.S. AutoForce® of Appleton, Wis. announce a partnership on a comprehensive marketing program for independent tire dealers.

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February 17, 2015

TWI Launches All-New Dealer Marketing Program

CORONA, CA – Tire’s Warehouse, Inc. (TWI) introduces the Tire One™ program, a comprehensive marketing program for independent tire dealers.

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December 15, 2014

Tire’s Warehouse Inc. Launches Redesigned Corporate Website

CORONA, CA - Tire’s Warehouse, Inc. (TWI) is pleased to announce the launch of its newly redesigned corporate website, www.tireswarehouse.net.

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June 30, 2014

Tire’s Warehouse Inc. and Yokohama Tire Corporation Host Dealer Appreciation Event

Corona, CA – Tire’s Warehouse Inc. (TWI) and Yokohama Tire Corporation (YTC) recently hosted a special event at the Angels baseball stadium...

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March 6, 2014

Tire’s Warehouse Inc. and Falken Tire Corporation Host Dealer Appreciation Event

Corona, CA - Tire’s Warehouse Inc. (TWI) and Falken Tire Corporation recently hosted an event for its top performing Falken Fanatic dealers...

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March 3, 2014

Tire’s Warehouse Inc. Hires Business Development Director for Upcoming New Market Expansions

Tire’s Warehouse Inc. (TWI) is pleased to announce it has hired Mr. Ray Barney for the position of Director, Business Development...

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September 9, 2013

Tire’s Warehouse Inc. Hires Commercial Sales & Marketing Manager to Expand its Product Portfolio

Tire’s Warehouse Inc. (TWI) is pleased to announce that it has hired Mr. Gino Tagliaferri for the position of Manager, Commercial...

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